Sunday, March 7, 2010

Wholesale Make Up

The great thing about selling wholesale make up is that it’s a popular product all year round. Sales don’t tend to fall off at any time of the year. Aside from that a cosmetic product can only be used so many times before it’s time to purchase a new one. Who knows how many someone will purchase over the years.


It’s what they call an evergreen market meaning that it’s pretty safe to say that people are not going to stop wearing makeup anytime soon. So for the purpose of running a successful business, selling makeup is a great idea.

There’s many wholesale beauty products to choose from and all of them have some kind of demand.

Here’s a list of possible wholesale make up products.

  • Blush
  • Lipstick
  • Foundation
  • Eye shadow
  • Mascara
  • Brushes
  • Cases
  • Bags

Those are just the basics and the most popular beauty products but, it’s a nice place to start if you haven’t already.

You’ll also want to think about brands. Because there are people who do have brand loyalty and prefer to use one brand over another. They may believe it to be a superior brand or product or it just may be familiarity because they’ve used that namebrand for so long.

Here a list of the more popular cosmetic brands you could target.

  • Lancome
  • Chanel
  • L’Oreal
  • Rimmel
  • Maybelline
  • Make Up Store
  • Estee Lauder
  • Max Factor
  • Bourjois
  • Lancaster
  • Giorgio Armani
  • The body shop
  • Clinique

Organic, natural, vanity, mineral are other segments of the make up market you might want to look into. Carving yourself out a good little niche can prove to be very profitable. Like focusing on certain parts of the face like eyes cheeks, lips, nails or skin.

These are just a few different ways to approach selling wholesale beauty products. It depends on the your situation and the size of your operation. You can target specific beauty products, specific markets, specific brands or you might be in the position to do all of the above. Either way wholesale make up is an excellent market to be in.